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Baskaran, 2022 - Google Patents

E-Consumer Behavioral Analytics: Paradigm Shift in Online Purchase Decision Making

Baskaran, 2022

Document ID
8820825482384991266
Author
Baskaran K
Publication year
Publication venue
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

External Links

Snippet

During the COVID-19 pandemic, the electronic commerce industry hit a phenomenal change. Many retail locations had to close, and customers were forced to place orders from home. Online retailers had a challenge in the supply of products on time due to …
Continue reading at www.igi-global.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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