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Ouyang et al., 2018 - Google Patents

critical factors for B2C e-commerce in China

Ouyang et al., 2018

View PDF
Document ID
8790194002949111796
Author
Ouyang F
Zeng J
GENG W
Publication year
Publication venue
Journal of China Marketing Volume 6 (2)

External Links

Snippet

Focusing on consumer experience and the technology dimension, this paper established a three-class index system about the critical factors influencing the success of B2C e- commerce in China. The top nine Chinese B2C self-operating ecommerce platforms in terms …
Continue reading at bs.uibe.edu.cn (PDF) (other versions)

Classifications

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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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