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Yawised et al., 2018 - Google Patents

A framework for the adoption of social customer relationship management (scrm) by private sector

Yawised et al., 2018

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Document ID
8491434624112891301
Author
Yawised K
Ellis L
Wong M
Publication year

External Links

Snippet

This study proposes a three-stage process for Social Customer Relationship Management (SCRM) engagement framework by Australian private sector companies. The mixed methods research design were employed using a sample of 597 Australian companies from …
Continue reading at figshare.utas.edu.au (PDF) (other versions)

Classifications

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