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Winer, 2020 - Google Patents

An Updated Framework for Customer Relationship Management

Winer, 2020

Document ID
8371311728044120039
Author
Winer R
Publication year
Publication venue
The Routledge Companion to Strategic Marketing

External Links

Snippet

A seven-step approach to customer relationship management (CRM) was proposed by Winer (2001). The seven steps included creating a customer database, analyzing the database, selecting customers to target, developing targeting programs, creating …
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