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Blanco-Justicia et al., 2016 - Google Patents

Privacy-aware loyalty programs

Blanco-Justicia et al., 2016

View PDF
Document ID
7971560305248659415
Author
Blanco-Justicia A
Domingo-Ferrer J
Publication year
Publication venue
Computer Communications

External Links

Snippet

Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers' preferences. Such programs have become widespread, but they are facing criticism by …
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