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Liu et al., 2016 - Google Patents

The influence of information cascades on online purchase behaviors of search and experience products

Liu et al., 2016

View PDF
Document ID
7815218059102311950
Author
Liu Q
Huang S
Zhang L
Publication year
Publication venue
Electronic Commerce Research

External Links

Snippet

Online users usually observe or refer to others' behaviors and discount their own information when purchasing products online. This research employed a fixed-effect regression model to elucidate how information cascades could influence online purchase behaviors and how …
Continue reading at www.researchgate.net (PDF) (other versions)

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