Sohail et al., 2023 - Google Patents
Evaluating antecedents of online customer retentionSohail et al., 2023
View PDF- Document ID
- 7809295331784753385
- Author
- Sohail H
- Tariq S
- Tariq A
- Publication year
- Publication venue
- Pakistan Journal of Humanities and Social Sciences
External Links
Snippet
This study analyses and examines the impact of performance expectancy on online customer retention with the mediating role of customer satisfaction and experience. In this economic era, the mainstream trend is additionally making progress towards the …
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