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Algesheimer et al., 2005 - Google Patents

The social influence of brand community: Evidence from European car clubs

Algesheimer et al., 2005

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Document ID
7786558422383175497
Author
Algesheimer R
Dholakia U
Herrmann A
Publication year
Publication venue
Journal of marketing

External Links

Snippet

The authors develop and estimate a conceptual model of how different aspects of customers' relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such …
Continue reading at papers.ssrn.com (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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