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Castillo-Manzano et al., 2012 - Google Patents

How many lives can bloody and shocking road safety advertising save? The case of Spain

Castillo-Manzano et al., 2012

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Document ID
7377890438453514763
Author
Castillo-Manzano J
Castro-Nuño M
Pedregal D
Publication year
Publication venue
Transportation research part F: traffic psychology and behaviour

External Links

Snippet

At the beginning of the 21st century, the punishment strategies used by the Spanish administration were considerably hardened to achieve a reduction in road accidents. This hardening could also be seen in the mass-media public advertising campaigns, with a …
Continue reading at www.researchgate.net (PDF) (other versions)

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