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Bolton et al., 2006 - Google Patents

The effect of service experiences over time on a supplier's retention of business customers

Bolton et al., 2006

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Document ID
7335932592714746173
Author
Bolton R
Lemon K
Bramlett M
Publication year
Publication venue
Management Science

External Links

Snippet

This paper examines the link between a supplier's marketing and service operations and its business customers' subsequent repatronage behavior. We develop a dynamic model of service contract renewal for an individual firm, at the contract level, recognizing …
Continue reading at dl.acm.org (HTML) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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