Agarwal et al., 2023 - Google Patents
Growing platforms within platforms: How platforms manage the adoption of complementor products in the presence of network effects?Agarwal et al., 2023
View PDF- Document ID
- 6885639296660164881
- Author
- Agarwal S
- Miller C
- Ganco M
- Publication year
- Publication venue
- Strategic Management Journal
External Links
Snippet
Abstract Research Summary Platform owners often use endorsements to actively manage complementor firms. We argue that the direct network effects of complementors' products play a central role in the platform management by its owner. We test our predictions using …
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q10/00—Administration; Management
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q30/08—Auctions, matching or brokerage
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- G—PHYSICS
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q10/00—Administration; Management
- G06Q10/10—Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
- G06Q10/101—Collaborative creation of products or services
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- G—PHYSICS
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- G06F—ELECTRICAL DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for programme control, e.g. control unit
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