Yeo, 1990 - Google Patents
Household credit card choice and usageYeo, 1990
- Document ID
- 6326936255201726540
- Author
- Yeo J
- Publication year
External Links
Snippet
The purpose of this research was to study household credit card choice and usage behavior. The theoretical model used to analyze the credit card choice behavior was a discrete choice model under the assumptions that the multiple aspects of credit cards influence the choice of …
- 230000000694 effects 0 description 79
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/0226—Frequent usage incentive systems, e.g. frequent flyer miles programs or point systems
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- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
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