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Hambrick et al., 2012 - Google Patents

Clicking for a cause: Using social media campaigns to drive awareness for golf tournaments and charitable organizations

Hambrick et al., 2012

Document ID
6161598074582460115
Author
Hambrick M
Mahoney T
Calabrese R
Publication year
Publication venue
Case Studies in Sport Management

External Links

Snippet

Sport industry leaders have recognized the popularity of social media; however, some have struggled with quantifying the benefits of such usage (Fisher, 2009). This case explores the potential opportunities social media sites can provide to sport organizations. Golf …
Continue reading at journals.humankinetics.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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