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Zhang et al., 2024 - Google Patents

Joint Auction in the Online Advertising Market

Zhang et al., 2024

View PDF
Document ID
6076739469101301916
Author
Zhang Z
Li W
Lei Y
Wang B
Zhang Z
Qi Q
Liu Q
Wang X
Publication year
Publication venue
Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining

External Links

Snippet

Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to pay extra fees to enhance the position of their stores. On the other hand, brand suppliers are …
Continue reading at arxiv.org (PDF) (other versions)

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