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Anand et al., 1985 - Google Patents

A sociopsychological explanation for why marketing channel members relinquish control

Anand et al., 1985

Document ID
6055815943400547234
Author
Anand P
Stern L
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

The authors examine the conditions that encourage channel members to relinquish control willingly and purposefully to others. They use an attribution theory perspective to predict when channel members, particularly franchisees, will relinquish control in spite of having …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q10/00Administration; Management
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/10Services
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    • G06Q50/205Education administration or guidance
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