Anand et al., 1985 - Google Patents
A sociopsychological explanation for why marketing channel members relinquish controlAnand et al., 1985
- Document ID
- 6055815943400547234
- Author
- Anand P
- Stern L
- Publication year
- Publication venue
- Journal of Marketing Research
External Links
Snippet
The authors examine the conditions that encourage channel members to relinquish control willingly and purposefully to others. They use an attribution theory perspective to predict when channel members, particularly franchisees, will relinquish control in spite of having …
- 230000000694 effects 0 description 57
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q10/00—Administration; Management
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