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McAlexander et al., 2001 - Google Patents

University experiences, the student-college relationship, and alumni support

McAlexander et al., 2001

Document ID
5773332650710081544
Author
McAlexander J
Koenig H
Publication year
Publication venue
Journal of Marketing for Higher Education

External Links

Snippet

University administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help …
Continue reading at www.tandfonline.com (other versions)

Classifications

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