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Jackson, 2007 - Google Patents

Personalisation and CRM

Jackson, 2007

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Document ID
5211418961122453931
Author
Jackson T
Publication year
Publication venue
Journal of Database Marketing & Customer Strategy Management

External Links

Snippet

Personalisation has been utilised by various companies in the electronic marketplace. Gartner research stated that by 2004, 80 per cent of content-rich IT applications (eg news sites, e-tailers and corporate intranets) will incorporate personalisation. Personalisation is …
Continue reading at link.springer.com (HTML) (other versions)

Classifications

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