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Jarrah et al., 2020 - Google Patents

Building a conceptual model for E-CRM implementation strategy

Jarrah et al., 2020

View PDF
Document ID
5063281769065026871
Author
Jarrah M
Alomari G
Alhawari S
Serhan M
Publication year
Publication venue
International Journal of Academic Research in Business and Social Sciences

External Links

Snippet

Abstract The relevance of Information Technology (IT) on Electronic Customer Relationships (E-CRM) within the implementation strategy can be emphasized. This E-CRM implementation strategy is the result of the innovative process related to electronic …
Continue reading at pdfs.semanticscholar.org (PDF) (other versions)

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