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Voorveld, 2019 - Google Patents

Brand communication in social media: A research agenda

Voorveld, 2019

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Document ID
4902730821669333697
Author
Voorveld H
Publication year
Publication venue
Journal of advertising

External Links

Snippet

This article provides an agenda for future research on brand communication in social media. Based on an overview of the current state of research, a discussion of the theoretical and conceptual challenges of brand communication in social media, and a survey about the …
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