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Gordon et al., 2011 - Google Patents

A framework for sustainable marketing

Gordon et al., 2011

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Document ID
4600226542797133749
Author
Gordon R
Carrigan M
Hastings G
Publication year
Publication venue
Marketing theory

External Links

Snippet

This article examines how sustainable marketing could be achieved through the contribution of three existing marketing sub-disciplines; green marketing, social marketing and critical marketing. Green marketing facilitates the development and marketing of more sustainable …
Continue reading at eprints.qut.edu.au (PDF) (other versions)

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