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Deszczyński et al., 2021 - Google Patents

Validating the Relationship Management Maturity Concept

Deszczyński et al., 2021

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Document ID
4414007005534386967
Author
Deszczyński B
Deszczyński B
Publication year
Publication venue
Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth

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Snippet

This chapter operationalizes and tests the preliminary proposal of the RM maturity model in field research. The first section discusses the design of the 40-question questionnaire, which aims to verify the links between RM maturity and sustainable competitive advantage …
Continue reading at link.springer.com (HTML) (other versions)

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