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Blackett, 2003 - Google Patents

1 What is a brand?

Blackett, 2003

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Document ID
4312835345616239349
Author
Blackett T
Publication year
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Brands and branding

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1 What is a brand? Page 30 1 What is a brand? Tom Blackett Ancient and modern The Oxford American Dictionary (1980) contains the following definition: Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece …
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