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Teh et al., 2015 - Google Patents

Generation-Y shopping: the impact of network externalities and trust on adoption of social commerce

Teh et al., 2015

Document ID
4293685696235613497
Author
Teh P
Ahmed P
Tayi G
Publication year
Publication venue
International Journal of Electronic Business

External Links

Snippet

Many commercial companies are keen to exploit the rapid transformation of electronic commerce into social commerce. Social commerce is increasingly being observed in the purchasing behaviour of college-aged Generation-Y consumers. Drawing on theory of …
Continue reading at www.inderscienceonline.com (other versions)

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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