Teh et al., 2015 - Google Patents
Generation-Y shopping: the impact of network externalities and trust on adoption of social commerceTeh et al., 2015
- Document ID
- 4293685696235613497
- Author
- Teh P
- Ahmed P
- Tayi G
- Publication year
- Publication venue
- International Journal of Electronic Business
External Links
Snippet
Many commercial companies are keen to exploit the rapid transformation of electronic commerce into social commerce. Social commerce is increasingly being observed in the purchasing behaviour of college-aged Generation-Y consumers. Drawing on theory of …
- 230000003542 behavioural 0 abstract description 49
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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