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Kedidi et al., 2005 - Google Patents

Communicating corporate identity in international hospitality organizations: Case studies of Scandic hotels and Radisson SAS

Kedidi et al., 2005

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Document ID
4258603345562641710
Author
Kedidi S
Torfve C
Publication year

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Snippet

The aim of this study is to investigate how international hospitality organizations (IHO's) are communicating its corporate identity. Issues regarding corporate identity are crucial for the survival of IHO's, and if it is managed well it will serve as a competitive advantage. Two case …
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