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Ali et al., 2013 - Google Patents

Principles of marketing

Ali et al., 2013

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Document ID
4051708844531023214
Author
Ali H
Talwar V
Publication year
Publication venue
University of London

External Links

Snippet

Before we can start discussing marketing theories and concepts, it is useful to understand the origins of marketing and how academics define it today. This will be followed by a discussion of the four main historical business orientations (production, product, sales and …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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