Abstract
Traditional software development focuses on specifying and freezing requirements early in the, typically yearly, product development lifecycle. The requirements are defined based on product management’s best understanding. The adoption of SaaS and cloud computing has shown a different approach to managing requirements, adding frequent and rigorous experimentation to the development process with the intent of minimizing R&D investment between customer proof points. This offers several benefits including increased customer satisfaction, improved and quantified business goals and the transformation to a continuous rather than waterfall development process. In this paper, we present our learnings from studying software companies applying an innovation experiment system approach to product development. The approach is illustrated with three cases from Intuit, the case study company.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Adler, P.A., Adler, P.: Observational Techniques. In: Denzin, N.K., Lincoln, Y. (eds.) Handbook of Qualitative Research, pp. 377–393. Sage, Thousand Oaks (1994)
Bosch, J., Bosch-Sijtsema, P.M.: Introducing Agile Customer-Centered Development in a Legacy Software Product Line. Accepted for Software Practice and Experience (February 2011)
Corbin, J., Strauss, A.: Basics of qualitative research, 3rd edn. Sage, Thousand Oaks (2008)
Davenport, T.H.: How to Design Smart Business Experiments. Harvard Business Review (February 2009)
Kohavi, R., Crook, T., Longbotham, R.: Online Experimentation at Microsoft. In: Third Workshop on Data Mining Case Studies and Practice Prize (2009)
Ozzie, R.: Ozzie memo: Internet services disruption (October 28, 2005), http://news.zdnet.com/2100-3513_22-145534.html
http://en-ca.nielsen.com/content/nielsen/en_ca/product_families/nielsen_bases.html
Reichheld, F.F.: The One Number You Need to Grow. Harvard Business Review (December 2003)
Thomke, S.H.: Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. Harvard Business Review Press (2003)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Bosch, J. (2012). Building Products as Innovation Experiment Systems. In: Cusumano, M.A., Iyer, B., Venkatraman, N. (eds) Software Business. ICSOB 2012. Lecture Notes in Business Information Processing, vol 114. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30746-1_3
Download citation
DOI: https://doi.org/10.1007/978-3-642-30746-1_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-30745-4
Online ISBN: 978-3-642-30746-1
eBook Packages: Computer ScienceComputer Science (R0)