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Probability-Based Multi-hop Diffusion Method for Influence Maximization in Social Networks

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Abstract

Influence maximization is the problem of finding a subset of nodes that maximizes the spread of information in a social network. Many solutions have been developed, including greedy and heuristics based algorithms. While the former is very time consuming that might be impractical in many cases, the later is feasible in terms of computational time, but its influence spread is not guaranteed because of limitations in the algorithm. In this study, we propose a new heuristic algorithm which considers the propagation probabilities of nodes in the network individually and takes into account the effect of multi-hop neighbors, thus, it can achieve higher influence spread. A realistic network model with non-uniform propagation probabilities between nodes is assumed in our algorithm. We also examine the optimal number of hops of neighbors to be considered in the algorithm. Experiments using real-world social networks showed that our proposed method outperformed the previous heuristic-based approaches.

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Notes

  1. http://www-personal.umich.edu/~mejn/netdata/.

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Authors and Affiliations

  1. School of Electronic Engineering, Soongsil University, Seoul, Republic of Korea

    Duy-Linh Nguyen, Tri-Hai Nguyen, Trong-Hop Do & Myungsik Yoo

Authors
  1. Duy-Linh Nguyen
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  2. Tri-Hai Nguyen
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  3. Trong-Hop Do
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  4. Myungsik Yoo
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Corresponding author

Correspondence to Myungsik Yoo.

Additional information

This research was supported by the MSIP (Ministry of Science, ICT and Future Planning), Korea, under the ITRC (Information Technology Research Center) support program (IITP-2016-H8501-16-1008) supervised by the IITP (Institute for Information and communications Technology Promotion).

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Nguyen, DL., Nguyen, TH., Do, TH. et al. Probability-Based Multi-hop Diffusion Method for Influence Maximization in Social Networks. Wireless Pers Commun 93, 903–916 (2017). https://doi.org/10.1007/s11277-016-3939-8

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  • DOI: https://doi.org/10.1007/s11277-016-3939-8

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