Report NEP-MKT-2008-11-25

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Bernabeu, Rodolfo & Olmeda, Miguel & Diaz, Monica & Olivasq, R., 2008. "Determination Of The Surcharge That Consumers Are Willing To Pay For An Organic Cheese In Spain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44327, European Association of Agricultural Economists.
• Catturani, I. & Nocella, Giuseppe & Romano, Donato & Stefani, Gianluca, 2008. "Segmenting the Italian coffee market: marketing opportunities for economic agents working along the international coffee chain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44146, European Association of Agricultural Economists.
• Belaya, Vera & Torok, T. & Hanf, Jon Henrich, 2008. "Recognizing the Links between Power and Trust in Managing Supply Chain Relationships," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43925, European Association of Agricultural Economists.
• Pieniak, Zuzanna & Verbeke, Wim, 2008. "Consumer Interest and Marketing Potential of Information on Fish Labels," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44235, European Association of Agricultural Economists.
• Avermaete, T. & Mathijs, Erik, 2008. "Sustainable food versus health concerns," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44237, European Association of Agricultural Economists.
• Hartl, Jochen & Herrmann, Roland, 2008. "Do They Always Say No? German Consumers and Second-Generation GMO Foods," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44164, European Association of Agricultural Economists.
• Halawany, Rafia & Giraud, Georges, 2008. "How is Modernity Accepted by Consumers with Respect to Traditional Food Products? The Case of Traceability," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44282, European Association of Agricultural Economists.
• Sanchez Garcia, Mercedes & Barrena Figueroa, Ramo, 2008. "Structural Equation Models For The Hierarchization Of Activities In The Supply And Distribution Of Origin-Certified Foods," 107th Seminar, January 30-February 1, 2008, Sevilla, Spain 6394, European Association of Agricultural Economists.
• Resano, H. & Sanjuan, Ana Isabel, 2008. "An hedonic approach applied to scanner data on cured ham purchases in Spain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44383, European Association of Agricultural Economists.
• Mtimet, Nadhem & Kashiwagi, Kenichi & Zaibet, Lokman & Masakazu, N., 2008. "Exploring Japanese olive oil consumer behavior," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44457, European Association of Agricultural Economists.
• Toth, Aniko & Forgacs, Csaba, 2008. "Willingness Of Food Industry Companies In Co-Financing Collective Agricultural Marketing (Cam) Actions," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43943, European Association of Agricultural Economists.
• Micheels, Eric T. & Gow, Hamish R., 2008. "Market Driven Entrepreneurship: The Convergence of Market Orientation and the Resource Based View," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44276, European Association of Agricultural Economists.
• Fischer, Christian & Hartmann, Monika & Reynolds, Nikolai & Leat, Philip M.K. & Revoredo-Giha, Cesar & Henchion, Maeve M. & Gracia, Azucena, 2008. "Agri-food chain relationships in Europe – empirical evidence and implications for sector competitiveness," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44265, European Association of Agricultural Economists.
• Vanhonacker, Filiep & Lengard, V. & Guerrero, Luis & Scalvedi, L. & Raude, J. & Zakowska, S. & Hersleth, Margrethe & Verbeke, Wim, 2008. "Europeans and Traditional Foods: Definition and Image from the Consumers' Perspective," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43542, European Association of Agricultural Economists.
• Yue, Chengyan & Grebitus, Carola & Bruhn, Maike & Jensen, Helen H., 2008. "Potato Marketing – Factors Affecting Organic and Conventional Potato Consumption Patterns," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43948, European Association of Agricultural Economists.
• Giraud-Heraud, Eric & Grazia, Cristina & Hammoudi, Abdelhakim, 2008. "Minimum Quality Standards and brand development in agrifood chains," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43865, European Association of Agricultural Economists.
• Camarena-Gomez, Dena M. & Sanjuan, Ana Isabel, 2008. "Ethnic food preferences in the Spanish market," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44421, European Association of Agricultural Economists.
• Malorgio, Giulio & Hertzberg, Anna & Grazia, Cristina, 2008. "Italian wine consumer behaviour and wineries responsive capacity," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44419, European Association of Agricultural Economists.
• Rogge, C.B.E. & Becker, Tilman C., 2008. "Consumer Information in the food service industry vs. food retailing," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44070, European Association of Agricultural Economists.
• Gonzalez-Roa, Maria del Carmen & Calatrava-Requena, Javier, 2008. "Food Labeling Use and Differentiated Consumers Behavior: A Survey Analysis in Spanish Food Market," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43541, European Association of Agricultural Economists.
• Idda, Lorenzo & Madau, Fabio A. & Pulina, Pietro, 2008. "The Motivational Profile of Organic Food Consumers: a Survey of Specialized Stores Customers in Italy," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43946, European Association of Agricultural Economists.
• Resano, H. & Sanjuan, Ana Isabel, 2008. "Internal preference mapping of cured ham with consumer's segmentation in Spain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44402, European Association of Agricultural Economists.
• Elena López & Rigoberto A. López, 2008. "Demand for differentiated milk products: Implications for price competition," Alcamentos 0805, Universidad de Alcalá, Departamento de Economía..
• Forsman-Hugg, Sari & Katajajuuri, Juha-Matti & Pesonen, Inkeri & Paananen, Jaana & Makela, Johanna & Timonen, Paivi, 2008. "Building the content of CSR in the food chain with a stakeholder dialogue," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44254, European Association of Agricultural Economists.
• Banterle, Alessandro & Carraresi, Laura & Stranieri, Stefanella, 2008. "Marketing management capabilities of SMEs: an empirical analysis in the EU," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44318, European Association of Agricultural Economists.
• Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes, 2008. "Abstraction and Product Categories as Explanatory Variables for Food Consumption," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44460, European Association of Agricultural Economists.
• Bolliger, Conradin & Reviron, Sophie, 2008. "Consumer Willingness to Pay for Swiss Chicken Meat: An In-store Survey to Link Stated and Revealed Buying Behaviour," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44155, European Association of Agricultural Economists.