Report NEP-MKT-2011-10-15

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Empen, Janine & Loy, Jens-Peter & Weiss, Christoph R., 2011. "Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114341, European Association of Agricultural Economists.
• Item repec:ner:carlos:info:hdl:10016/12259 is not listed on IDEAS anymore

• Kloeckner, Heike & Langen, Nina & Hartmann, Monika, 2011. "Can COO Labeling be a Means of Pepper Differentiation: Quality Expectation and Taste Experience," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115963, European Association of Agricultural Economists.
• Bernabeu, Rodolfo & Olmeda, Miguel & Diaz, Monica, 2011. "The Wine Attributes with the Greatest Influence in the Process of Consumer Choice in Spain," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114250, European Association of Agricultural Economists.
• Fauquet-Alekhine, Philippe & Fauquet-Alekhine-Pavlovskaia, Elena, 2011. "Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114361, European Association of Agricultural Economists.
• Janssen, Meike & Hamm, Ulrich, 2011. "Certification Logos in the Market for Organic Food: What are Consumers Willing to Pay for Different Logos?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114454, European Association of Agricultural Economists.
• Alfnes, Frode & Rickertsen, Kyrre & Shogren, Jason F., 2011. "Unstable Individual Bids and Stable Market Demand," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114219, European Association of Agricultural Economists.
• Richards, Timothy J. & Allender, William J. & Fang, Di, 2011. "Media Advertising and Ballot Initiatives: An Experimental Analysis," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114814, European Association of Agricultural Economists.
• Anders, Sven M. & Ahmad, Waseem, 2011. "Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114223, European Association of Agricultural Economists.
• Drescher, Larissa S. & Marette, Stephan & Roosen, Jutta, 2011. "Consumer Acceptance of Traffic-light Labelling on Food vs. Financial Products," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114431, European Association of Agricultural Economists.
• Chiodo, Emilio & Casolani, Nicola & Fantini, Andrea, 2011. "Regulatory Policies and Consumers Perception of Wines with Protected Designation of Origin: A Conjoint Experiment," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114297, European Association of Agricultural Economists.
• Moeser, Anke, 2011. "Coupon, Bogof, Linksave oder Rabatt? Akzeptanz neuer Verkaufsförderungsaktionen des Lebensmitteleinzelhandels," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114499, German Association of Agricultural Economists (GEWISOLA).
• Bosbach, Moritz & Maietta, Ornella Wanda, 2011. "The Impact of Social Capital on the Implicit Price Paid by the Italian Consumer for Fair Trade Coffee," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114371, European Association of Agricultural Economists.
• Russo, Carlo & Perito, Maria Angela & Di Fonzo, Antonella, 2011. "Our products are safe (don't tell anyone!). Why don't supermarkets advertise their private food safety standards?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115987, European Association of Agricultural Economists.
• Luciano Fanti & Luca Gori, 2011. "The dynamics of a differentiated duopoly with quantity competition," Discussion Papers 2011/121, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
• Gracia, Azucena & de Magistris, Tiziana & Nayga, Rodolfo M., Jr., 2011. "Willingness to pay for a local food label for lamb meat in Spain," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114607, European Association of Agricultural Economists.
• de Magistris, Tiziana & Groot, Etienne & Gracia, Azucena & Albisu, Luis Miguel, 2011. "Consumers Preferences for Wine in Spain: Best-Worst Scaling Methodology," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114449, European Association of Agricultural Economists.
• Demont, Matty & Zossou, Esperance & Rutsaert, Pieter & Ndour, Maimouna & Mele, Paul Van & Verbeke, Wim, 2011. "Willingness to Pay for Enhanced Food Quality: Rice Parboiling in Benin," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114443, European Association of Agricultural Economists.
• Bolliger, Conradin, 2011. "Assessing Consumers' Cognitive, Affective and Normative Associations on Willingness-to-pay for Domestic Foods," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114259, European Association of Agricultural Economists.
• Olearius, Gotz & Roosen, Jutta & Drescher, Larissa S., 2011. "A Hazard Analysis Of Consumers’ Switching Behaviour In German Food Retailing For Dairy Products," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114516, German Association of Agricultural Economists (GEWISOLA).
• Empen, Janine, 2011. "Preissetzung Auf Dem Deutschen Joghurtmarkt: Eine Hedonische Analyse," 51st Annual Conference, Halle, Germany, September 28-30, 2011 115362, German Association of Agricultural Economists (GEWISOLA).
• Nocella, Giuseppe & Stefani, Gianluca & Romano, Donato, 2011. "Preferences, trust and willingness to pay for food information: An analysis of the Italian Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114606, European Association of Agricultural Economists.
• Merel, Pierre R. & Sexton, Richard J., 2011. "Will Geographical Indications Supply Excessive Quality?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114651, European Association of Agricultural Economists.
• Pennings, Joost M.E. & Wansink, Brian & Hoffmann, Arvid O.I., 2011. "A marketing-finance approach linking contracts in agricultural channels to shareholder value," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114785, European Association of Agricultural Economists.