What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.

The main purpose of this repository is to model and forecast customer lifetime value.

Data driven growth

Prediction of customer lifetime value.

Predict Customer Value over 3 month Period

In this project I have trained a ML model to predict lifetime value of customers and divided them into 3 categories :Gold ,Silver and Bronze. For better accuracy I have tune hyper parameters of multiple classification models and choose the best among them.