8000 GitHub - twl-dev/portfolio: My portfolio website (Hugo)
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Tony's Portfolio Website

This is the codebase for my personal portfolio website built with Hugo and the PaperMod theme.

Professional Overview

I am a seasoned digital marketer based in Hong Kong with 12+ years of experience in the Southeast Asia market. My expertise spans content marketing, website development, search engine optimization, and e-commerce strategy. I help businesses navigate the digital landscape to achieve sustainable growth and meaningful connections with their audiences.

Core Expertise

  • Content Marketing: Strategic planning, audience engagement, conversion-focused content
  • Website Development & Marketing: UX/UI optimization, performance analytics, CMS management
  • Search Engine Optimization: Technical audits, on/off-page optimization, keyword strategy
  • E-Commerce Strategy: Marketplace optimization, conversion rate optimization, sales funnel development

Key Achievements

  • Increased organic traffic by 180% for a regional e-commerce platform
  • Developed content strategies resulting in 45% higher engagement rates
  • Implemented SEO strategies delivering 200% ROI for marketing investment
  • Led website redesigns that improved conversion rates by 35%

Tech Stack

Project Structure

  • content/: Markdown files for the website content
  • static/: Static assets (images, CSS, JS)
  • layouts/: Custom HTML templates
  • themes/: The PaperMod theme
  • config.yml: Site configuration

Contact

For any questions or collaboration opportunities, please reach out via:

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My portfolio website (Hugo)

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