Get Certified in Snapchat Marketing

Learn everything you need to know about marketing on Snapchat.

Meet Snap Focus — Our Official Learning Portal for Marketers

Take Courses and Get Certified

Whether you’re learning the basics or honing in on a specialty, Snap Focus courses and certifications help you develop the skills you need to plan, buy, and run effective Snapchat campaigns.

Prep Certification Paths - Learn the basics of Snapchat marketing in these introductory lesson plans.

Practice Certification Paths - Learn by doing with hands-on, practical exercises and relevant examples.

Elective Courses - Discover the courses that get you up to speed on Snapchat’s latest ad products and feature sets.

Specialization Courses - Browse courses by specialization and zoom in on the subjects that matter most to your area of expertise.

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Bring Your Brand into Focus on Snapchat

Choose from a variety of courses and certifications to gain skills that help you:

Plan, manage, and optimize campaigns in Snapchat Ads Manager.
Reach and engage the Snapchat Generation on their favorite app.
Achieve strong, measurable return on ad spend.
Create content that Snapchatters will love to watch, interact with, and share.

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Get Certified and Sharpen Your Snapchat Marketing Skills

Complete one or more of our certification paths to gain the skills you need to plan and launch successful Snapchat campaigns.

Ads Manager Campaign Activation

Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.

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Ads Manager Campaign Optimization

Gain skills to measure, interpret, and improve campaign performance. This five-course pathway gives marketing analysts and media managers hands-on learning to explore strategies that improve in-flight campaigns.

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Snapchat Essentials

Learn the ins and outs of advertising on Snapchat. Discover foundational insights about Snapchat, meet our unique community, explore our innovative advertising products, and get best practices for creating powerful and impactful ads on Snapchat.

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E-Commerce Essentials

Learn how Snapchat’s direct-response solutions help e-commerce advertisers drive action with an unduplicated audience. Choose your region, complete four courses, then pass the exam to earn your certification.

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Apps Essentials

Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app advertisers drive results. Choose your region, complete four courses, then pass the exam to earn your certification.

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Mobile Games Essentials

Learn how our advertising solutions and engaged audience make Snapchat a must-have for mobile game advertisers and developers. Choose your region, complete five courses, then pass the exam to earn your certification.

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Choose Your Point of Focus

Browse courses by specialization and zoom in on the subjects that matter most to your area of expertise.

Strategize

Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.

Browse Courses

Plan and Buy

Get up and running on Ads Manager, and learn how to launch and manage high-performing campaigns.

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Create

Speak to Snapchatters effectively with innovative, short-form mobile storytelling. Dream big by creating industry-leading work that achieves your goals.

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Measure and Optimize

Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.

Browse Courses

Get Exposure to the Newest Snapchat Products

Zoom in on courses that will get you up to speed on Snapchat's latest products and feature sets.

With electives, discover the courses that get you up to speed on Snapchat’s latest ad products and feature sets.

In our first electives course, Public Profiles for Businesses, you’ll learn how to set up your Public Profile, manage it, and analyze and share organic content through a discoverable Profile. Stay tuned as more product launch courses are announced!

Build Your Business’s Home on Snapchat

Testimonials

See what certified learners have to say about Snap Focus.

“Detailed, wholesome, and explained well enough so that even people who are not part of the industry or not familiar with digital marketing can understand.”

“Snap offers a big opportunity for the right products. I really liked learning that people on Snapchat are enjoying their time in a more friendly form of social media, I think that's an interesting place to be as a brand.”

“The certification didn't take that much time to complete and I appreciated that it combined the learning and testing together. It was really efficient for me and easy to work into my schedule.”

“It’s a great and visual training session for beginners, and a good recap for intermediate/advanced users.”

Snap Inc. internal data 2021. Post-certification NPS survey responses to the question: “What are the primary reasons for the score you gave?”