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Shorty Awards

The Shorty Awards (also known as "The Shortys") are awards for outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. The awards, which generally focus on short-term content, honor achievements in content creation on Twitter, Facebook, YouTube, Instagram, TikTok, Twitch, and other social networking sites. The Shorty Awards began in 2008 and initially recognized achievements by independent creators on Twitter, with the first formal awards ceremony occurring in February 2009. Since then, the awards, which are now awarded each spring, have shifted their focus to recognize content across numerous platforms.

The Shorty Awards
Current: 15th Shorty Awards
Shorty Awards Badge
Awarded forThe best of social media - from creators to brands
CountryUnited States
First awardedFebruary 11, 2009; 15 years ago (2009-02-11)
Websiteshortyawards.com

Entrant work is judged on the merits of excellence in creativity, strategy, and engagement by the Real Time Academy, a group of industry professionals selected by the Shorty Awards on the basis of their professional reputations, industry knowledge, and personal achievements (which may include previous Shorty wins). An additional public voting component, known as Audience Honor Voting, is also used to select Shorty Awards contenders.

Notable Shorty Award winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Bill Nye, and Lizzo. Brands and organizations such as Chipotle, Duolingo, Marvel Studios, HBO, Red Bull, Airbnb, Nestle, BMW, UNICEF and the Human Rights Campaign have also been awarded.[1]

The Shorty Awards also produces an annual award program called The Shorty Impact Awards, a competition dedicated to showcasing digital and social media-based projects by brands, agencies, and organizations that seek to make the world a better place.[2]

List of ceremonies

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Ceremony Date Venue Host City Host Ref.
1st Shorty Awards February 11, 2009 Galapagos Art Space New York City Rick Sanchez [3]
2nd Shorty Awards March 3, 2010 The Times Center
3rd Shorty Awards March 28, 2011 Aasif Mandvi [4]
4th Shorty Awards March 27, 2012 Samantha Bee and Jason Jones [5]
5th Shorty Awards April 8, 2013 Felicia Day [6]
6th Shorty Awards April 7, 2014 Natasha Leggero [7]
7th Shorty Awards April 20, 2015 Rachel Dratch [8]
8th Shorty Awards April 11, 2016 Mamrie Hart [9]
9th Shorty Awards April 23, 2017 PlayStation Theater Tony Hale [10]
10th Shorty Awards April 15, 2018 Keke Palmer [11]
11th Shorty Awards May 5, 2019 Kathy Griffin [12]
12th Shorty Awards May 3, 2020 Virtual event streamed online only J. B. Smoove [13]
13th Shorty Awards May 11-14, 2021 Winners revealed on social media [14] [15]
14th Shorty Awards May 10, 2022 Winners announced online [16] [17]
15th Shorty Awards May 24, 2023 Tribeca 360°, NYC [18]
16th Shorty Awards May 22, 2024 Tribeca 360°, NYC [19]

1st Shorty Awards

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Main article: 1st Shorty Awards

The awards were created in 2008 by tech entrepreneurs Greg Galant, Adam Varga, and Lee Semel of Sawhorse Media.[20][21] They invited Twitter account holders to nominate the best Twitter users in general categories such as humor, news, food, and design.[22] Winners were chosen by more than 30,000 Twitter users during the voting period.[20] The founders of Twitter first heard about the awards after the contest had gotten underway and expressed support for it.[20]

The first Shorty Awards ceremony was held on February 11, 2009, at the Galapagos Art Space in Brooklyn, New York. Approximately 300 people attended the event.[23] The event was hosted by CNN anchor Rick Sanchez and featured appearances by prominent Twitter users MC Hammer and Gary Vaynerchuk and a video appearance by Shaquille O'Neal.[3][24] The awards, in 26 categories, were voted on by Twitter users.[20]

2nd Shorty Awards

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Main article: 2nd Shorty Awards

Voting for the second Shorty Awards opened in January 2010 in 26 official categories.[25] A Real-Time Photo of the Year category was added to the list of official categories for the first time, recognizing the best photo posted to services such as Twitpic, Yfrog, or Facebook.[citation needed]

The second Shorty Awards competition introduced a panel of judges called the Real-Time Academy of Short Form Arts & Sciences whose members were Craig Newmark, David Pogue, Kurt Andersen, Caterina Fake, Joi Ito, Frank Moss, Alberto Ibargüen, Sreenath Sreenivasan, MC Hammer, Alyssa Milano and Jimmy Wales.[citation needed] After public nominations determined the finalists, the academy decided on the winners.

Winners were announced at a ceremony held in the Times Center in The New York Times building in Manhattan that was also streamed online. The ceremony was hosted by CNN anchor Rick Sanchez, who presented awards in the official categories as well as the newly added Real-Time Photo of the Year and a special humanitarian award.[26]

3rd Shorty Awards

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Main article: 3rd Shorty Awards

The nomination period for the third annual Shorty Awards opened in January 2011 and ran through February 11, 2011, except for new categories that had extended nomination deadlines. There were 30 official categories and five special categories. In addition to Real-Time Photo of the Year, for the first time the awards accepted nominations for Foursquare Mayor of the Year, Foursquare Location of the Year, Microblog of the Year on Tumblr, and a Connecting People award. The awards also introduced new Shorty Industry Awards to recognize the best uses of social media by brands and agencies. Winners were announced at a ceremony on March 28, 2011, hosted by Aasif Mandvi in the Times Center.[27][28] Other Shorty Awards presenters were scheduled to include Kiefer Sutherland, Jerry Stiller, Anne Meara, Stephen Wallem, Miss USA Rima Fakih, and Miss Teen USA Kamie Crawford.[28]

4th Shorty Awards

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Main article: The 4th Annual Shorty Awards

The 4th Annual Shorty Awards featured Ricky Gervais and Tiffani Thiessen. 1.6 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet platforms.

5th Shorty Awards

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Main article: 5th Shorty Awards

The 5th Annual Shorty Awards ceremony featured Felicia Day, James Urbaniak, Kristian Nairn, Hannibal Buress, Carrie Keagan, Chris Hardwick, David Karp and Coco Rocha. 2.4 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet sites.

6th Shorty Awards

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Main article: 6th Shorty Awards

The ceremony took place on April 7, 2014, at the New York TimesCenter and was hosted by Comedian Natasha Leggero. The show included appearances by Patton Oswalt, Jamie Oliver, Kristen Bell, Jerry Seinfeld, Moshe Kasher, Julie Klausner, Erin Brady, Guy Kawasaki, Matt Walsh, Retta, Us the Duo, Big Boi, Gilbert Gottfried, Thomas Middleditch, Billie Jean King and Leandra Medine. Winners included Jerry Seinfeld and Will Ferrell.

7th Shorty Awards

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Main article: 7th Shorty Awards

The Seventh Annual Shorty Awards was hosted by comedian Rachel Dratch and took place on April 20, 2015, at The Times Center in NYC. The Real-Time Academy, the judging body of the Shortys, tripled in size for the 7th annual Awards and included Alton Brown, Mamrie Hart, Nikki Glaser, OK Go, The Fine Bros, Debbie Sterling, Dan Savage, Deena Varshavskaya and Palmer Luckey. Panic! at the Disco was the musical guest at the ceremony.[29] On-stage presenters included Kevin Jonas, Bill Nye, Bella Thorne, Wyclef Jean, Emily Kinney and Tyler Oakley.

8th Shorty Awards

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Main article: 8th Shorty Awards

The Eighth Annual Shorty Awards were held in NYC at the TimesCenter on April 11, 2016. They were hosted by YouTuber, Writer and Comedian Mamrie Hart with musical performances from Nico & Vinz. Winners of the night included Bill Wurtz, DJ Khaled, Misty Copeland, Casey Neistat, Dwayne Johnson, Hannah Hart, Troye Sivan, Baddie Winkle, Kevin Hart, Taraji P. Henson, King Bach, and Zach King.[30][31]

9th Shorty Awards

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Main article: 9th Shorty Awards

The Ninth Annual Shorty Awards were held in NYC at the PlayStation Theater on April 23, 2017. They were hosted by two-time Emmy Award winner Tony Hale with a musical performance by Lizzo. Winners of the night included Bill Nye, Shay Mitchell, Doug the Pug, Gigi Gorgeous, Simone Biles, Mara Wilson, Gaten Matarazzo and Chrissy Teigen.[32]

10th Shorty Awards

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Main article: 10th Shorty Awards

The 10th Annual Shorty Awards, took place on April 15, 2018, at the PlayStation Theater, New York City. The ceremony was hosted by actress, singer, and songwriter Keke Palmer with a musical performance by Betty Who.

11th Shorty Awards

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Main article: 11th Shorty Awards

The 11th Annual Shorty Awards were held on May 5, 2019, in New York City at the PlayStation Theater. The ceremony was hosted by American actress and comedian Kathy Griffin, with a musical performance by Tank and the Bangas.

12th Shorty Awards

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Main article: 12th Shorty Awards

The 12th Annual Shorty Awards were held on May 3, 2020. Due to the COVID-19 pandemic, the ceremony took place online for the first time, with presenters and award winners filming from their own homes. The ceremony was hosted by actor J.B. Smoove and featured a remixed performance of Trap Queen by Fetty Wap. Award winners included Jack Stauber, Supercar Blondie, Rose and Rosie, and Greta Thunberg.[33][34]

13th Shorty Awards

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The 13th Annual Shorty Awards took place from April 26 to May 14, 2021. The ceremony was hosted on different social media platforms, such as Instagram and Clubhouse, to create a more tailored experience. Winners were announced from May 11 to May 14, with 10 winners being revealed each hour from 1 to 4 p.m. EST on the Shorty Awards Instagram account.[35]

14th Shorty Awards

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The 14th Annual Shorty Awards were held virtually on May 15, 2022, honoring the best in social media and digital content. Hosted by Jay Shetty, the event recognized influencers, brands, and organizations across various categories, celebrating excellence in digital storytelling and innovative online campaigns. Notable winners included Tabitha Brown for her food content and the D'Amelio Family for their contributions to family and parenting content. The event highlighted the role of digital media in connecting and inspiring audiences during challenging times.

15th Shorty Awards

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The 15th Annual Shorty Awards celebrated the best in social media and digital content on May 24, 2023, at Tribeca 360° in New York City. Hosted by Jay Pharoah, the event honored creators, brands, and organizations across 148 categories, recognizing excellence in digital storytelling, innovative content, and impactful social media campaigns. Notable winners included Jay Shetty, Smile Train, and Paramount. The event also introduced the Elevate Creatives Fund, a $100,000 initiative aimed at supporting digital creators in building sustainable businesses.

See also

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References

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  1. ^ "The Shorty Awards - Honoring the best of social media". The Shorty Awards. Retrieved December 14, 2022.
  2. ^ "Shorty Impact". The Shorty Awards. Retrieved January 22, 2023.
  3. ^ a b Capistrano, Daniela (February 12, 2009). "MC Hammer, AFI's Hunter Burgan Celebrate Twitter Mania At Shorty Awards". MTV News. Archived from the original on February 15, 2009. Retrieved January 23, 2023.
  4. ^ "The Daily Show's Aasif Mandvi Will Host the 3rd Annual Shorty Awards!". Shorty Awards Blog. March 14, 2011. Retrieved March 14, 2019.
  5. ^ "The Daily Show's Samantha Bee and Jason Jones to host the Shorty Awards! Plus, Special Category Finalists..." Shorty Awards Blog. February 29, 2012. Retrieved March 14, 2019.
  6. ^ "Actress Felicia Day to host the Shorty Awards!". Shorty Awards Blog. March 20, 2013. Retrieved March 14, 2019.
  7. ^ Lee, Ashley (March 17, 2014). "Natasha Leggero to Host Shorty Awards (Exclusive)". The Hollywood Reporter. Retrieved March 14, 2019.
  8. ^ Flomenbaum, Adam (April 20, 2015). "Shorty Awards Host Rachel Dratch on Tonight's Show, Social TV, and Debbie Downer". adweek.it. Retrieved March 14, 2019.
  9. ^ Hamedy, Saba (March 24, 2016). "Mamrie Hart tapped as Shorty Awards host". Mashable. Retrieved March 14, 2019.
  10. ^ Khosla, Proma (April 5, 2017). "Tony Hale to host the 9th Annual Shorty Awards". Mashable. Retrieved April 5, 2017.
  11. ^ "Keke Palmer is hosting the 10th Annual Shorty Awards powered by DIRECTV NOW!". Shorty Awards Blog. April 10, 2018. Retrieved March 14, 2019.
  12. ^ Nordyke, Kimberly (April 24, 2019). "Kathy Griffin to Host 2019 Shorty Awards (Exclusive)". The Hollywood Reporter. Retrieved May 5, 2019.
  13. ^ Wild, Stephi (May 3, 2020). "Shefik Returns as Official Judge for 12th Annual Shorty Awards". Broadway World. Retrieved May 14, 2020.
  14. ^ "2021 Shorty Awards winner reveal set for May 11-14th!". Tumblr. Retrieved 2024-05-22.
  15. ^ "Karl Vontz Named Shorty Awards Managing Director 'Reimagined' Awards Show Announced". Tumblr. Retrieved 2024-05-22.
  16. ^ "Winners of 14th Annual Shorty Awards Announced, Will Receive NFT Trophies". www.businesswire.com. 2022-05-10. Retrieved 2024-05-22.
  17. ^ "14th Shorty Winners". press.shortyawards.com. Retrieved 2024-05-22.
  18. ^ "The Shorty Awards Announces Winners at Its 15th Anniversary and Partners With Wave to Boost Creative Entrepreneurship". www.businesswire.com. 2023-05-25. Retrieved 2024-05-22.
  19. ^ "Muscular Dystrophy Association Named Finalist at the 16th Annual Shorty Awards for Accessible Air Travel Campaign". Muscular Dystrophy Association. 2024-04-17. Retrieved 2024-05-22.
  20. ^ a b c d Holmes, Elizabeth (February 11, 2009). "Surviving the Drama of the Twitter Awards". The Wall Street Journal. Archived from the original on May 13, 2016. Retrieved January 23, 2023.
  21. ^ Neisser, Drew (July 20, 2010). "How the Shorty Awards Became the Oscars of Social Media". Fast Company. Retrieved January 23, 2023.
  22. ^ Stone, Brad (December 15, 2008). "From the Twittersphere: Trophies for the Best Tweets". The New York Times Bits Blog. Retrieved January 23, 2023.
  23. ^ Otterman, Sharon (February 12, 2008). "The Scene at the Shorty Twitter Awards: Chatter". The New York Times Bits Blog. Retrieved January 23, 2023.
  24. ^ Vilensky, Mike (February 12, 2009). "The Media Is Twittering Away Its Short Time on Earth". Intelligencer. Archived from the original on November 15, 2018. Retrieved January 23, 2023.
  25. ^ Bunz, Mercedes (January 7, 2010). "'Twitter Oscars' open for public votes". The Guardian.
  26. ^ Ciarallo, Joe (March 4, 2010). "In Second Year, Shorty Awards Get A Bit More Formal". Mediabistro. Archived from the original on October 18, 2012. Retrieved January 29, 2023.
  27. ^ "The 3rd Annual Shorty Awards". New York Daily News. March 28, 2011. Archived from the original on October 7, 2011. Retrieved January 29, 2023.
  28. ^ a b D'Zurilla, Christie (March 18, 2011). "Kiefer Sutherland enlisted as Shorty Awards presenter". Los Angeles Times.
  29. ^ Lynch, Joe (April 13, 2015). "Exclusive: Panic! At the Disco Playing 2015 Shorty Awards; Brendon Urie on Being 'Last Man Standing'". Billboard. Retrieved May 18, 2016.
  30. ^ Lee, Ashley (April 11, 2016). "Shorty Awards: The Complete Winners List". The Hollywood Reporter. Retrieved May 18, 2016.
  31. ^ "The Eighth Annual Shorty Awards Brand & Org Winners". The Shorty Awards. Retrieved May 18, 2016.
  32. ^ "The Ninth Annual Shorty Awards Winners". The Shorty Awards. Retrieved January 29, 2023.
  33. ^ Griffin, Louise (May 4, 2020). "MrBeast, Rebel Wilson, Zendaya and TWICE win at the Shorty Awards in first ever online event". Metro. Retrieved May 14, 2020.
  34. ^ "The 12th Annual Shorty Awards Winners". The Shorty Awards. Retrieved January 29, 2023.
  35. ^ Laufik, Michele (May 12, 2021). "How Do You Host an Entire Award Show on Social Media?". BizBash. Retrieved May 17, 2021.
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