Cherry picking

A story about the 5th century BCE atheist philosopher Diagoras of Melos says how, when shown the votive gifts of people who had supposedly escaped death by shipwreck by praying to gods, he pointed out that many people had died at sea in spite of their prayers, yet these cases were not likewise commemorated^[5] (this is an example of survivorship bias). Michel de Montaigne (1533–1592) in his essay on prophecies comments on people willing to believe in the validity of supposed seers:

I see some who are mightily given to study and comment upon their almanacs, and produce them to us as an authority when anything has fallen out pat; and, for that matter, it is hardly possible but that these alleged authorities sometimes stumble upon a truth amongst an infinite number of lies. ... I think never the better of them for some such accidental hit. ... [N]obody records their flimflams and false prognostics, forasmuch as they are infinite and common; but if they chop upon one truth, that carries a mighty report, as being rare, incredible, and prodigious.^[6]

Cherry picking is one of the epistemological characteristics of denialism and widely used by different science denialists to seemingly contradict scientific findings. For example, it is used in climate change denial, evolution denial by creationists, denial of the negative health effects of consuming tobacco products and passive smoking.^[1]

Choosing to make selective choices among competing evidence, so as to emphasize those results that support a given position, while ignoring or dismissing any findings that do not support it, is a practice known as "cherry picking" and is a hallmark of poor science or pseudo-science.^[7]

— Richard Somerville, Testimony before the US House of Representatives Committee on Energy and Commerce Subcommittee on Energy and Power, March 8, 2011

Rigorous science looks at all the evidence (rather than cherry picking only favorable evidence), controls for variables as to identify what is actually working, uses blinded observations so as to minimize the effects of bias, and uses internally consistent logic."^[8]

— Steven Novella, "A Skeptic In Oz", April 26, 2011

In a 2002 study, a review of previous medical data found cherry picking in tests of anti-depression medication:

[researchers] reviewed 31 antidepressant efficacy trials to identify the primary exclusion criteria used in determining eligibility for participation. Their findings suggest that patients in current antidepressant trials represent only a minority of patients treated in routine clinical practice for depression. Excluding potential clinical trial subjects with certain profiles means that the ability to generalize the results of antidepressant efficacy trials lacks empirical support, according to the authors.^[9]

In argumentation, the practice of "quote mining" is a form of cherry picking,^[7] in which the debater selectively picks some quotes supporting a position (or exaggerating an opposing position) while ignoring those that moderate the original quote or put it into a different context. Cherry picking in debates is a large problem as the facts themselves are true but need to be put in context. Because research cannot be done live and is often untimely, cherry-picked facts or quotes usually stick in the public mainstream and, even when corrected, lead to widespread misrepresentation of groups targeted.

A one-sided argument (also known as card stacking, stacking the deck, ignoring the counterevidence, slanting, and suppressed evidence)^[10] is an informal fallacy that occurs when only the reasons supporting a proposition are supplied, while all reasons opposing it are omitted.

Philosophy professor Peter Suber has written:

The one-sidedness fallacy does not make an argument invalid. It may not even make the argument unsound. The fallacy consists in persuading readers, and perhaps ourselves, that we have said enough to tilt the scale of evidence and therefore enough to justify a judgment. If we have been one-sided, though, then we haven't yet said enough to justify a judgment. The arguments on the other side may be stronger than our own. We won't know until we examine them.

So the one-sidedness fallacy doesn't mean that your premises are false or irrelevant, only that they are incomplete.

[…] You might think that one-sidedness is actually desirable when your goal is winning rather than discovering a complex and nuanced truth. If this is true, then it's true of every fallacy. If winning is persuading a decision-maker, then any kind of manipulation or deception that actually works is desirable. But in fact, while winning may sometimes be served by one-sidedness, it is usually better served by two-sidedness. If your argument (say) in court is one-sided, then you are likely to be surprised by a strong counter-argument for which you are unprepared. The lesson is to cultivate two-sidedness in your thinking about any issue. Beware of any job that requires you to truncate your own understanding.^[11]

Card stacking is a propaganda technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another.^[12] Such emphasis may be achieved through media bias or the use of one-sided testimonials, or by simply censoring the voices of critics. The technique is commonly used in persuasive speeches by political candidates to discredit their opponents and to make themselves seem more worthy.^[13]

The term originates from the magician's gimmick of "stacking the deck", which involves presenting a deck of cards that appears to have been randomly shuffled but which is, in fact, 'stacked' in a specific order. The magician knows the order and is able to control the outcome of the trick. In poker, cards can be stacked so that certain hands are dealt to certain players.^[14]

The phenomenon can be applied to any subject and has wide applications. Whenever a broad spectrum of information exists, appearances can be rigged by highlighting some facts and ignoring others. Card stacking can be a tool of advocacy groups or of those groups with specific agendas.^[15] For example, an enlistment poster might focus upon an impressive picture, with words such as "travel" and "adventure", while placing the words, "enlist for two to four years" at the bottom in a smaller and less noticeable point size.^[16]