Free Range is an American brand-consulting storytelling company founded in 1999 that is based in San Francisco, California, and Boston, Massachusetts. It has entrepreneurs, designers, academics, and researchers. Its clients range from the for-profit, NGO, and government sectors around the world.
| Company type | Private |
|---|---|
| Industry | Brand consulting and marketing |
| Founded | Washington, D.C. (1999) |
| Headquarters | San Francisco, California Boston, Massachusetts |
Key people | Jonah Sachs (founder) Paul Hammond |
| Website | FreeRange.com |
Films
editThe firm produced the award-winning 2003 animated short film, The Meatrix, an animal-rights parody of the 1999 film The Matrix. It and its two short 2006 sequels, The Meatrix II: Revolting and The Meatrix II 1/2, were set in factory farms and a slaughterhouse and were commissioned projects for the GRACE Communications Foundation.[1]
Books
editIn July 2012, Free Range founder Jonah Sachs published his first book with Harvard Business Review Press, Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future.[2] In Winning the Story Wars, Sachs argues that brands that tell value-driven stories can truly revolutionize marketing.[3] In 2018, Sachs released his second book, Unsafe Thinking, which explains "how to be nimble and bold when you need it most".[4]
References
edit- ^ "Media That Matters Film Festival: Films". Mediathatmattersfest.org. Retrieved 2009-07-17.
- ^ Sachs, Jonah (2012). Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future. Harvard Business Review Press. p. 272. ISBN 978-1422143568.
- ^ Sachs, Jonah (5 May 2012). "Empowerment Marketing: Advertising To Humans As More Than Just Selfish Machines". Fast Company Co.Exist. Retrieved 10 July 2012.
- ^ Sachs, Jonah (2018). Unsafe Thinking: How to be Nimble and Bold When You Need It Most. Da Capo Lifelong Books. ISBN 978-0-7382-2014-7.
External links
edit- FreeRange: The official Free Range website.