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The Alliance for Audited Media (AAM) is a North American not-for-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries.
 | |
| Founded | 1914 |
|---|---|
| Founder | Association of National Advertisers |
| Headquarters | Illinois |
| Website | auditedmedia |
In early 2023, AAM merged with BPA Worldwide to create the largest not-for-profit media auditing organization dedicated to increasing trust, transparency and assurance across the media industry.[1]
It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC).[2][3]
History
editAt the turn of the 20th century, the Association of National Advertisers (ANA) observed a market need for verifiable, authenticated circulation figures from print publishers. As a result, in 1914, advertisers, ad agencies and publishers in the U.S. and Canada united to form the first Audit Bureau of Circulations to bring trust and accountability to the print media market.
On November 15, 2012, ABC in North America rebranded its organization as the Alliance for Audited Media to reflect the new media environment and its members' evolving business models.[4]
In March 2023, the Alliance for Audited Media and BPA Worldwide completed a merger to become the largest not-for-profit media auditing organization.[5]
Governance
editAAM is governed by a tripartite board of directors composed of leaders in publishing, marketing and advertising. Together with a network of committees, the AAM board sets the standards by which print and digital media are measured and reported. AAM audited data is relied upon by marketers and ad agencies to plan for and buy media. This information is housed in an AAM database, disseminated via several complementary industry data providers (such as Gfk MRI and Kantar Media SRDS) and fed directly to proprietary databases of many large ad agencies and client-side marketers.
The organization is headquartered in Lisle, Illinois.
Membership
editMembership is open to all publishers, digital media companies, advertisers and advertising agencies. Additionally, any individual, firm or corporation that requires access to media data may apply for an associate membership. AAM serves as an industry forum, connecting advertisers, ad agencies and publishers to discuss issues and trends and set standards.
See also
editReferences
edit- ^ "Alliance for Audited Media, BPA Worldwide Complete Merger". March 2, 2023. Retrieved April 29, 2024.
- ^ "Alliance for Audited Media: AAM's Rehberg highlights tools to combat fraud, boost trust". Editor and Publisher. 9 August 2022.
- ^ "BPA Worldwide, Alliance for Audited Media Agree to Merge". Yahoo! Finance.
- ^ "About Us". Alliance for Audited Media. Retrieved 20 January 2014.
- ^ "Alliance for Audited Media, BPA Worldwide Complete Merger". auditedmedia.com. Retrieved 2023-11-01.