Hotel Yield Management Using Monte Carlo Simulation
Publish place: 2nd International Conference on Management, Entrepreneurship and Economic Development
Publish Year: 1392
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
EME02_1704
تاریخ نمایه سازی: 14 شهریور 1393
Abstract:
A hotel is a service industry where each room in each night is considered as a product. Using a right pricing, yield management can increase hotel profit. In this paper, a Monte Carlo simulation modelling method is proposed to hotel yield management. The model investigates different pricing scenarios for a real case study to find an appropriate pricing policy. Research findings show that the proposed model captures all desired features and helps the hotel to set room prices for different policies.
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Authors
Khodakaram Salimifard
Department of Industrial Management, Persian Gulf University, Bushehr ۷۵۱۶۹, Iran
Elham Vakili
Department of Business Management, Persian Gulf University, Bushehr ۷۵۱۶۹, Iran