It's Showtime events were cross-promoted with K-1[2] and other European promotions from Italy, Belgium and England.[3] In December 2007, the first season of It’s Showtime Reality Show was broadcast on Eurosport, featuring 19 fighters from all over the world.[4] K-1 partnership continued until K-1's deepening financial problems and Simon Rutz claimed in January 2011 that some fighters from It's Showtime had not been paid for fights in K-1.[5]
In March 2012, It's Showtime announced that EMCOM Entertainment established the new company K-1 Global Holdings Ltd. in Hong Kong. EMCOM/K-1 Global's agreement with It's Showtime made many fighters under It's Showtime promotion sign contracts to appear in upcoming K-1 Global events.[6]
However, it was announced in June 2012 that It's Showtime was purchased by Glory Sports International, eventually to be merged in their new promotion GLORY.[7]
Kickboxing fights were conducted under K-1 rules 3 X 3 rounds and title fights 5 X 3. It's Showtime had eight different weight classes MAX 61 kg, MAX 65 kg, MAX 69 kg, MAX 73 kg, MAX 77 kg, MAX 85 kg, MAX 95 kg and Heavyweight.[10]
