92.7 Big FM

92.7 BIG FM
Broadcast area	India
Frequency	92.7 MHz
History
First air date	September 2006
Links
Website	www.bigfmindia.com

BIG FM is one of India’s largest radio networks with 58 stations, reaching 1.9K towns, 1.2 lacs villages and over 34 crore Indians across the country. BIG FM has evolved with the changing times, playing a meaningful, relevant and compelling role in the lives of consumers. Its tag line - ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. BIG FM is known for its marquee shows such as Dhun Badal Ke Toh Dekho, Suhana Safar with Annu Kapoor, Yaadon Ka Idiot Box with Neelesh Misra and BIG Golden Voice amongst others. In June 2022, BIG FM announced BIG World – a slew of offerings emanating from its core strengths which can be tapped into by clients to engage with consumers in the new digital world.

History

BIG FM was launched in September 2006 by Reliance Broadcast Network Ltd. With a strategic expansion, it quickly became one of the largest radio networks in India. The initial growth saw the network reach metros and Tier-2 cities, bringing a unique mix of retro music, contemporary hits, and localized content tailored to each region's audience. Over the years, BIG FM has consistently innovated in its programming, introducing new formats, RJ-driven shows, and theme-based content that resonate with different demographics. Its focus on combining music with socially conscious messages has helped the network maintain relevance in an evolving media landscape.

Key properties

Suhaana Safar with Annu Kapoor
Yaadon Ka Idiot Box with Neelesh Misra
Dhun Badal Ke Toh Dekho Season 1 (with Vidya Balan) and 2 (with Sadhguru)
21 Din Wellness In with Sunil Shetty
Green Ganesha
Kudiyan Di Lohri
BIG Golden Voice

Social Initiatives

BIG FM has actively engaged in numerous social campaigns, making it a leader in using radio as a platform for change. Some of the key initiatives include:

Jal Andolan: A water conservation campaign focused on creating awareness about saving water in both rural and

urban areas.

Bano India Ke Angdaata: 'Bano India Ke Ang Daata’, aimed at inspiring and encouraging organ donations across

India

Sutta Chod De Na Yaar: 'Sutta Chod De Na Yaar' campaign was launched to combat tobacco consumption among

youth, emphasizing the role of non-smoker friends

Kuch Kar Aur Roz Kar: ‘Kuch Kar Aur Roz Kar' initiative was a nationwide campaign focused on individual

contributions towards environmental conservation. These are some of the campaigns highlight BIG FM's commitment to social responsibility, using its platform to not only entertain but also educate and inspire change.

BIG WORLD

In 2022, BIG FM launched BIG World. It has four main pillars -

BIG Radio and its evolution into an audio conglomerate offering
BIG LIVE is a vertical dedicated to live events, both on-ground and online.
BIG Social leverages the rapid growth of digital to the fullest, to introduce a myriad of avenues that include

gamification, social commerce, & advocacy.

BIG Voice focuses on digital platforms for audio like podcasts and smart speakers.

RJ Talent

BIG FM boasts an impressive lineup of RJs who bring vibrancy to the airwaves. Some of the network’s most popular RJs include: ● Vrajesh Hirjee ● Annu Kapoor ● Neelesh Misra ● Bhawana Somaaya ● Kamini Khanna ● RJ Khaas Koushik ● RJ Pat Pat Pataki Shruti ● RJ Rapid Rashmi ● RJ Rani ● RJ Khurafati Nitin ● RJ Sangram ● RJ Abhilash ● RJ Ayantika ● RJ Firoz ● RJ Shekar Basha ● RJ Sarithran ● RJ Megha ● RJ Hiren ● RJ Namrata ● RJ Uday

List of Stations and Frequencies

BIG FM operates across multiple cities in India, with each station tailored to the cultural and linguistic preferences of the local audience. Here is a list of some prominent stations and their frequencies: ● 24 States covered ● 34 crore population covered ● 19 languages

Region Cities

EAST

Agartala Aizawl Asansol Bhubaneswar Guwahati Itanagar Kolkata Rourkela Shillong

WEST

Ahmednagar Aurangabad Baroda Bhopal Goa Gwalior Indore Kolhapur Mumbai Nagpur Pune Rajkot Solapur Surat

NORTH

Ajmer Amritsar Bikaner Chandigarh Hisar Jalandhar Jammu Jodhpur Kota Patiala Shimla Srinagar Udaipur

SOUTH

Bangalore Chennai Delhi Hyderabad Mangalore Mysore Pondi Tirupati Trivandrum

CENTRAL

Agra Aligarh Allahabad Bareilly Gorakhpur Jamshedpur Jhansi Kanpur Lucknow Muzaffarpur Patna Ranchi Varanasi

BIG FM operates in over 58 cities, with local content relevant to each region while adhering to the network’s overarching mission of driving change through entertainment.

Awards and Recognition

Over the years, BIG FM has consistently excelled in the radio industry, winning numerous awards across prestigious forums for both its impactful campaigns and talented RJs. In 2015, Annu Kapoor won RJ of the Year at the Golden Mikes for Suhaana Safar with Annu Kapoor, while Yaadon Ka Idiot Box with Neelesh Misra earned multiple awards. The BIG Green Ganesha campaign in 2018 was honored for promoting eco-friendly practices and that year also saw RJ Sangram and RJ Shruti win accolades at the Indian Radio Forum. In 2019, BIG FM gained further recognition at the New York Festivals Radio Awards for the show Actor Calling Actor, with Neelesh Misra winning RJ of the Year.

BIG FM's success continued with impactful campaigns in recent years. The Azadi Ka Amrit Mahotsav and Suraksha Bandhan campaigns in 2022 received awards for their creativity and social relevance, alongside the Slay Nation - Unfollow Drugs initiative and Super Duper Dhamaka. In 2023, campaigns like BIG Impact Awards, Sutta Chod De Na Yaar and Jal Yatra were recognised for addressing key social issues. In 2023 and 2024, RJ Vrajesh Hirjee was named RJ of the Year, while RJ Abhilash won for Mumbai Ka Sabse Bada Struggler. Also, Annu Kapoor secured the title of Celebrity RJ of the Year, further reinforcing BIG FM's reputation for compelling content and influential voices. Collectively, these achievements highlight BIG FM's leadership in creativity and social responsibility in broadcasting.

References

References (Hyperlink) ● Dhun Badal Ke Toh Dekho Vidya Balan, Sadhguru (https://www.exchange4media.com/photo/big-fm-launches-new-show-dhun-badal-ke-toh-dekho-with-act or-vidya-balan-269.html , https://www.exchange4media.com/media-radio-news/big-fm-launches-season-2-of-dhun-badal-ke-toh-de kho-with-the-sadhguru-110829.html ) ● BIG Golden Voice ( https://bestmediainfo.com/2023/02/big-fm-to-return-with-season-8-of-big-golden-voice-with-javed-ali-as -judge ) ● Super Duper Dhamaka - Govinda, Sonu Sood ( https://bestmediainfo.com/2022/09/govinda-to-become-india-s-shopping-partner-this-festive-season-wit h-big-fm-s-super-duper-dhamaka-campaign , https://www.afaqs.com/companies/big-fms-festive-campaign-super-duper-dhamaka-is-back-with-sonu-so od-as-indias-next-shopping-partner ) ● 21 Din Wellness In ( https://www.exchange4media.com/media-radio-news/big-fm-launches-new-show-with-suniel-shetty-21-d in-wellness-in-111773.html ) ● BIG Green Ganesha ( https://www.afaqs.com/companies/big-fm-celebrates-17th-edition-of-big-green-ganesha ) ● Suraksha Bandhan ( https://www.adgully.com/big-fm-and-gulf-oil-join-hands-once-again-for-suraksha-bandhan-season-3-1074 85.html ) ● Lalbuagcha Raja ( https://www.aninews.in/news/business/big-fm-commemorates-17th-year-of-collaboration-with-mumbais -lalbaugcha-raja20240927131538/ ) ● BIG Green Durga ( https://www.medianews4u.com/big-fm-introduces-third-season-of-big-green-durga-with-aparajita-adhyato-encourage-eco-conscious-celebrations/ ) ● Sutta Chod De Na Yaar ( https://www.medianews4u.com/big-fm-inspires-change-with-season-2-of-sutta-chhod-de-na-yaar-on-wor ld-no-tobacco-day/ ) ● PRIDEntity ( https://www.adgully.com/big-fm-raises-lgbtqia-awareness-with-pridentity-season-2-147304.html ) ● Angdaata ( https://www.medianews4u.com/big-fm-launches-bano-india-ke-ang-daata-campaign-to-promote-organ-d onation-awareness/ ) ● BIG Dhun ( https://www.afaqs.com/companies/big-fm-announces-ai-enabled-big-dhun-platform ) ● BIG World ( https://www.afaqs.com/news/media/big-fm-announces-big-world-in-the-metaverse ) ● BIG Antakshari ( https://www.afaqs.com/companies/big-fm-announces-the-return-of-big-antakshari-with-annu-kapoor ) ● BIG Bingo Cricket ( https://www.afaqs.com/companies/big-fm-presents-big-bingo-cricket-season-2-with-cricket-maestro-irfan -pathan ) ● Subodh Bhave ( https://mediabrief.com/big-marathi-bioscope-with-subodh-bhave/ ) ● BIG Marathi Entertainment Awards ( https://www.radioandmusic.com/entertainment/editorial/news/240429-ashok-saraf-siddharth-chandekar -varsha#google_vignette )