above the fold
See also: above-the-fold
English
[edit]
Prepositional phrase
[edit]- (newspapers) Situated in the upper half of the front page of a broadsheet newspaper, and thus more prominent, as the lower half is not usually visible when the folded newspaper is displayed for sale.
- (web and application design) By extension, situated near the top of a web page or application screen; not requiring scrolling. See above the scroll.
- Occupying an exclusive position of relative prominence
Synonyms
[edit]- (near the top of a web page or application screen): above the scroll
Antonyms
[edit]- below the fold
- (antonym(s) of “near the top of a web page or application screen”): below the scroll