TOFU

TOFU (uncountable)

1. (networking) Initialism of trust on first use, a type of network software security model where a client requests an identification code from a remote host when establishing the first connection. [from 2008]

   Synonym: TUFU

2. (marketing) Initialism of top of funnel.

   Coordinate terms: MOFU, BOFU

   • 2018, Business Skills All-in-One For Dummies, John Wiley & Sons, →ISBN, page 603:

     To move prospects through a marketing funnel, you need to provide content designed to satisfy their needs at each of the three stages:
      » Content at the top of the funnel (TOFU) that facilitates awareness

• trust on first use on Wikipedia.Wikipedia

• FOUT, U of T