Electronic Commerce Research

Over the past year, Electronic Commerce Research (ECR) has revised its research focus and benchmarks to more accurately reflect the impact that electronic markets have had on nearly every sector of modern life. Using ECR and several related journals as ...

With increased focus on survival strategies for small farm businesses, we investigate the impact of access to the Internet on household income and expenses of small farm businesses and households. Using a nationwide data from the U.S. and non-parametric ...

Many online retailers display third-party seals on their website in order to signal their trustworthiness to potential customers. However, it is unclear whether and under what conditions such seals are effective in raising purchase probability. This ...

Trust ratings shared by users in electronic commerce environments are subjective as trust evaluation depends on evaluators' personal disposition to trust. As such, aggregation of shared trust ratings to compute a user's reputation may be questionable ...

Social media has irrevocably transformed the manner in which society communicates and has altered perceptions and attitudes. The proliferation of Facebook usage has connected consumers to each other, to marketers and to brands in a manner that is as ...

This research integrates the technology acceptance model and concepts of experiential value to investigate factors that affect sustainable relationship behavior toward using augmented-reality interactive technology (ARIT). In line with consumers' ...