Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies
As the mobile is recognised as a significant distribution platform for theatrical films, differences between mobile and theatrical platforms are of great interest to researchers and practitioners. This study investigated the effects of specific marketing ...
Online promotion of mobile banking activities - a comparative study of the US and Chinese banks
As online banking becomes more popular because of the growth in the internet usage, the competition for online performances of mobile banking activities has intensified during recent years. This paper is an attempt to investigate main issues in terms of ...
Mobile payment adoption: a multi-theory model, multi-method approach and multi-country study
Technological advances and the rising trend of smartphone usage have affected almost every area of life and facilitated the transaction process between buyers and sellers. The adoption of smartphones in the business sector provides flexibility and ...
Virtual reality applications in education: a developing country perspective
Virtual reality applications in education have emerged as rapidly developing technologies that have the potential to change education. However, the adoption of these applications has been relatively slow comparing to other applications. This study ...
The influence mechanisms of platform on supply-side behaviour: a longitudinal investigation on taxi drivers' adoption of a ride-hailing app
This paper investigates the influence mechanisms of platform on supply-side behaviour. Specifically, we examine taxi drivers' adoption of Didi Chuxing, a dominating ride-hailing app in the taxi industry in China. We address the influence mechanisms of the ...