The roles of motivation and media engagement in second-screen viewing experiences
Traditional TV viewing has been blended with the use of second-screen mobile devices. Increased engagement via mobile devices or applications has quickly become a new norm - interacting with program-related information (e.g., following fan community or ...
Risk factors of consumer switching behaviour for cross-border e-commerce mobile platform
The cross-border e-commerce mobile market was an application of the mobile internet era; therefore, the cross-border e-commerce mobile platform also has a 'transfer cost law'. This study explored the risk factors of consumer switching behaviour for cross-...
Investigating the continuance usage intention of mobile payment: a multi-theoretical perspective
Understanding the factors that motivate users to continue using mobile payment (MP) is considered essential to organisations wishing to increase customer retention of this rather new technology. Drawing on the unified theory of acceptance and use of ...
Understanding location disclosure behaviour via social networks sites: a perspective of communication privacy management theory
Along with the increasing popularity of social network sites (SNSs) and GPS mobile devices, "check-in" has become one of the most popular location-based information sharing activities. Drawing from the communication privacy management theory with the ...
Investigating how the mobile app users' past purchase experience affects app download behaviour: the role of immersion and abstention
This study aims to describe and model mobile users' behaviours of app downloads using immersion and abstention effects. The authors describe the processes in which consumers' experiences of apps lead to immersion and abstention, which are combined and ...