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Research Articles
research-article
Barriers to playing digital games: Why do some people choose not to play digital games?
Highlights

  • The global gaming industry has surpassed the film and music industries in market size.
  • However, the gaming industry has not achieved the same level of universality as its entertainment counterparts.
  • This study explores why people ...

Abstract

While the global gaming industry has become a significant economic force, surpassing the film and music industries in market size, it has not achieved the same level of universality as its entertainment counterparts. Previous literature has ...

research-article
Consumer reactions to perceived undisclosed ChatGPT usage in an online review context
Highlights

  • Compared to human-generated online reviews, ChatGPT-generated reviews were considered less useful, less trustworthy and less authentic.
  • Perceived authenticity mediates the relationships between online review source (human vs ChatGPT) ...

Abstract

While artificial intelligence’s (AI) promise for fake online review detection has been investigated, other questions have emerged with ChatGPT’s introduction, a generative AI platform. This research provides a much-needed investigation into ...

research-article
Willingness to pay for internet speed and quality
Highlights

  • We propose a curve-fitting technique that complements existing estimation tools.
  • The average WTP for 1 Mbps faster internet is $1.13 per month.
  • The average WTP for a 1-tier quality upgrade is $45.52 per month.
  • Users with the ...

Abstract

This paper adds to a growing literature on the willingness to pay (WTP) for internet services. We surveyed 5,200 respondents across four demographically diverse United States (US) states, and developed a curve-fitting WTP estimation technique ...

research-article
How multidimensional benefits determine cumulative satisfaction and eWOM engagement on mobile social media: Reconciling motivation and expectation disconfirmation perspectives
Highlights

  • Functional benefits, psychosocial benefits, and hedonic benefits positively influence cumulative satisfaction.
  • WeChat users’ cumulative satisfaction and their stickiness significantly affect eWOM.
  • The mediating effect of stickiness ...

Abstract

With the ceaseless flourishing of network information technologies, mobile social media have recently gained tremendous popularity and infiltrated people’s quotidian digitized lives in mainland China. Leveraging motivation theory and expectation ...

research-article
When, What, and how should generative artificial intelligence explain to Users?
Highlights

  • Generative AI services requires eXplainable AI services, and designers can consider the characteristics of interactive interfaces to design eXplainable AI services in Generative AI.
  • In order to deliver Generative AI’s eXplainable AI ...

Abstract

With the commercialization of ChatGPT, generative artificial intelligence (AI) has been applied almost everywhere in our lives. However, even though generative AI has become a daily technology that anyone can use, most non-majors need to know the ...

research-article
Predicting wearable IoT Adoption: Identifying core consumers through Machine learning algorithms
Highlights

  • Used five machine learning algorithms to predict IoT wearable adoption.
  • Identified young women as potential core consumers for wearables.
  • Applied look-alike targeting in IoT advertising.
  • First study to use machine learning for ...

Abstract

Internet of Things (IoT) technology has been integrated into a diverse array of products, including watches, glasses, lighting systems, and home services, and has garnered widespread consumer acceptance. While the overall IoT market has reached a ...

research-article
The active-passive dichotomy refined: How types of photo sharing and photo viewing coincide with adolescents’ mental health and body image
Highlights

  • Challenges the recurring social media active–passive hypotheses in the literature.
  • Introduces a refinement of the active–passive dichotomy via content specification.
  • Next to active or passive behavior, the content adolescents see ...

Abstract

From both scholarly and public debate there is no clear-cut answer to the question of how social media use (SMU) coincides with mental health and body image. To explain mixed results, we suggest that the active–passive dichotomy should be further ...

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