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In this paper we analyze the relationship between the marketing mix and new product diffusion models. The goal is to obtain a general new product diffusion model that incorporates the classic 4Ps model of the Marketing Mix: Product, Price, Place, ...

The current study is focusing on diffusion and adoption of new digital artifacts. The goal is to explore the social role of user-generated content (UGC) during the diffusion process of digital products in the context of online social networks. Data ...

The notion of peer influence in new product adoption or trial is well accepted. We propose that peer influence may affect repeat behavior as well, though the process and source of influence are likely to differ between trial and repeat. Our analysis of ...

Introduction of a new, innovative product or service is a fundamental problem that managers face regularly. The temporal sales pattern of such a product is often dynamically influenced by word of mouth as well as by marketing and distribution support. ...

This study extends the single-period vertical price interaction in a manufacturer--retailer dyad to a multiperiod setting. A manufacturer distributes a durable product through an exclusive retailer to an exhaustible population of consumers with ...

When social influence plays a key role in the diffusion of new product, the value of a customer often goes beyond her own product purchase. We posit that a customer's value (CV) comes not only from her purchase value (PV) but also from her influence ...

We show both analytically and through Monte Carlo simulations that applying standard hazard models to right-truncated data, i.e., data from which all right-censored observations are omitted, induces spurious positive duration dependence and hence can ...

The enterprises often neglect the consumers' negative appraise, and as a result it leads to shrinkage in market and operating landslide. In our former research, the multi-agent model has been established to study the negative appraise on new product ...

A method for obtaining early forecasts for the sales of new durable products based on Hierarchical Bayes procedures is presented. The Bass model is implemented within this framework by using a nonlinear regression approach. The linear regression model ...