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The Willingness to Pay for Studying in an International Engineering Curriculum at a University in Thailand

Published: 17 July 2017 Publication History

Abstract

Expert engineers who are good Engligh communication skills are the top in-demand jobs in Thailand. Currently, there are 13 institutions that offered international engineering curriculums. The purpose of this study is to estimating the maximum value of parents' willingness to pay (WTP) and influenced factors affecting the WTP for sending their children to higher education in the field of an international engineering curriculum in Thailand. The contingent valuation method and binary logistic regression are employed to identify significant factors. The results indicate that the average maximum amount of WTP is 191,900 baht per year. Three different scenarios are considered: current situation (based model), economic downturn, and rise of tuition. Significant factors in each scenario are discussed in this paper.

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    MISNC '17: Proceedings of the 4th Multidisciplinary International Social Networks Conference
    July 2017
    332 pages
    ISBN:9781450348812
    DOI:10.1145/3092090
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 17 July 2017

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    Author Tags

    1. Willingness to pay
    2. binary logistic regression analysis
    3. higher education
    4. university programs

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