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An empirical analysis of factors influencing users' adoption and use of mobile services in China

Authors:

Kwok Kee WeiAuthors Info & Claims

International Journal of Mobile Communications, Volume 8, Issue 5

Pages 561 - 585

https://doi.org/10.1504/IJMC.2010.034937

Published: 01 August 2010 Publication History

Abstract

This study examines factors that influence users' adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters' and non-adopters' perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters' and non-adopters' perceptions, while perceived trust and perceived trialability affect adopters' attitude towards continued usage and non-adopters' attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements.

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Cited By

Zhang HLu YGupta SZhao LChen AHuang H(2018)Understanding the antecedents of customer loyalty in the Chinese mobile service industryInternational Journal of Mobile Communications10.1504/IJMC.2014.06490112:6(551-577)Online publication date: 23-Dec-2018
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Yen Y(2018)Exploring customer perceived value in mobile phone servicesInternational Journal of Mobile Communications10.1504/IJMC.2012.04567410:2(213-229)Online publication date: 23-Dec-2018
https://dl.acm.org/doi/10.1504/IJMC.2012.045674
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cover image International Journal of Mobile Communications

International Journal of Mobile Communications Volume 8, Issue 5

August 2010

115 pages

ISSN:1470-949X

EISSN:1741-5217

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Inderscience Publishers

Geneva 15, Switzerland

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Published: 01 August 2010

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Cited By

Zhang HLu YGupta SZhao LChen AHuang H(2018)Understanding the antecedents of customer loyalty in the Chinese mobile service industryInternational Journal of Mobile Communications10.1504/IJMC.2014.06490112:6(551-577)Online publication date: 23-Dec-2018
https://dl.acm.org/doi/10.1504/IJMC.2014.064901
Jung HKim EKim SHwang J(2018)How diversification affects innovation by a Korean mobile content firmInternational Journal of Mobile Communications10.1504/IJMC.2012.04888510:5(521-535)Online publication date: 23-Dec-2018
https://dl.acm.org/doi/10.1504/IJMC.2012.048885
Yen Y(2018)Exploring customer perceived value in mobile phone servicesInternational Journal of Mobile Communications10.1504/IJMC.2012.04567410:2(213-229)Online publication date: 23-Dec-2018
https://dl.acm.org/doi/10.1504/IJMC.2012.045674
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Chen XZhang X(2016)How Environmental Uncertainty Moderates the Effect of Relative Advantage and Perceived Credibility on the Adoption of Mobile Health Services by Chinese Organizations in the Big Data EraInternational Journal of Telemedicine and Applications10.1155/2016/36184022016(2)Online publication date: 1-Dec-2016
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Son CLee CYoon BPark Y(2015)GTM-based service map to identify new service opportunitiesInternational Journal of Mobile Communications10.1504/IJMC.2015.06795913:2(113-135)Online publication date: 1-Mar-2015
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Deng Z(2013)Understanding public users' adoption of mobile health serviceInternational Journal of Mobile Communications10.1504/IJMC.2013.05574811:4(351-373)Online publication date: 1-Aug-2013
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