Information and Communication: Alternative Uses of the Internet in Households

the Internet a superhighway to information or a high-tech extension of the home tele- phone? We address this question by operationalizing information acquisition and enter- tainment as the use of the World Wide Web and interpersonal communication as the use of electronic mail (e-mail), and examine how 229 members of 110 households used these services during their first year on the Internet. The results show that e-mail drives people's use of the Internet. Participants used e-mail in more Internet sessions and more consistently than they used the World Wide Web, and they used e-mail first in sessions where they used both. Participants used the Internet more after they had used e-mail heavily, but they used the Internet less after they had used the Web heavily. While participants' use of both e-mail and the Web declined with time, the decline in Web use was steeper. Those who used e-mail more than they used the Web were also more likely to continue using the Internet over the course of a year. Our findings have implications for engineering and policies for the Internet and, more generally, for studies of the social impact of new technology.