Reply

Reply of the authors of Farris, P., J. Olver, C. De Kluyver. 1989. The relationship between distribution and market share. Marketing Sci.8 107--128 to commentaries Hughes, D. A. 1989. Commentary. Marketing Sci.8 128 and Kruger, M. W., J. Dennerlein, A. ...

Reply to the commentary Ries, P. N. 1987. Commentary. Marketing Sci.6 44--45. to authors' paper Moore, W. L., R. S. Winer. 1987. A panel-data based method for merging joint space and market response function estimation. Marketing Sci.6 25--42.

Author's reply to comments by Kruger Kruger, M. W. 1987. Commentary---Steps toward mastering trade promotions. Marketing Sci.6 147--149. and Struse Struse, III, R. W. 1987. Commentary---Approaches to promotion evaluation: A practitioner's viewpoint. ...